News

26 Jun2019

FIFTY ONE EAST AND SONY LAUNCH THE NEW RX0 II AND Α6400 IN THE QATARI MARKET

Fifty One East, Qatar’s favorite department store, and Sony Middle East and Africa FZE, the leading consumer electronics brand, introduced to Qatar an exciting addition to its highly popular compact camera line-up with the launch of the world’s smallest and lightest premium Ultra-compact camera, the RX0 II (model DSC-RX0M2) and the next– generation Mirrorless and the world’s fastest autofocus camera, the α6400 (model ILCE-6400) in an exclusive event at InterContinental Doha-The City.

The event was attended by emerging professional photographers, students who aspire to hone their craft, photography enthusiasts, bloggers and influencers based in Doha.

The two new powerful cameras α6400 and RX0 II are now available at FNAC in Lagoona Mall and Doha Festival City, Modern Home in Al Maha Center and Virgin Megastore in Villaggio and Landmark,

The new RX0 II with the VCT-SGR1 Shooting Grip new model offers internal 4K recording, up to 180-degree and down to 90-degree tiltable LCD screen that even works underwater, and new image stabilisation solutions for video recording.
At the heart of the RX0 II sits a 1.0-type stacked 15.3-megapixel1 Exmor RS™ CMOS image sensor and an advanced BIONZ X™ image processing engine that offer enhanced2 colour reproduction including beautiful skin tones.

The RX0 II premium tiny tough camera is truly a ‘worry-free’ camera that can be taken into places that no other camera can go. Measuring just 59mm x 40.5mm x 35mm3and weighing just 132g4, the RX0 II fits easily into a pocket and is ready for whatever the elements can throw at it. It is waterproof Up to 10 metres deep, dustproof shockproof up to 2-metres and crushproof up to 200KG force.

Approximate effective megapixels
2 When compared with DSC-RX0
3 Approximate weight with battery and media included
4 Availability of video transfer and playback varies depending on smartphone in use

The new addition to Sony’s E-mount mirrorless camera lineup, the α6400 camera brings many of Sony’s most advanced technologies from their acclaimed full-frame lineup to a compact, lightweight APS-C camera. The speedy new camera boasts the world’s fastest5 autofocus (AF) acquisition of 0.02 seconds6, while also introducing the new advanced “Real-time Eye AF” and ”Real-time Tracking” capabilities. Also included are high-speed shooting at up to 11 fps7 with AF/AE tracking, a new-generation BIONZ X image processing engine that produces excellent image quality, 4K8 video recording, a fully 180-degree tiltable LCD touch screen and much more, making it the ultimate tool for all types of creators ranging from professionals to everyday vloggers.

The α6400 introduces advanced “Real-time Eye AF,” the latest version of Sony’s acclaimed Eye AF technology. This exciting new capability employs artificial intelligence (AI) based object recognition to detect and process eye data in real time, resulting in improved accuracy, speed and tracking performance of Eye AF.

The versatile α6400 is an exceptional video camera, offering internal 4K (QFHD: 3840 x 2160) movie recording with full pixel readout and no pixel binning to collect about 2.4x the amount of data required for 4K movies, and then oversamples it to produce high quality 4K footage with exceptional detail and depth.

5 Among interchangeable-lens digital cameras equipped with an APS-C image sensor as of January 2019, based on Sony research
6 CIPA-compliant, internal measurement method with an E 18-135mm F3.5-5.6 OSS lens mounted, Pre-AF off and viewfinder in use
7 In “Hi+” continuous shooting mode. Maximum fps will depend on camera settings
8 A Class 10 or higher SDHC/SDXC card is required for XAVC S format movie recording. UHS speed Class 3 or higher is required for 100Mbps recording

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