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Balmain was founded in 1945 by Pierre Balmain. From the outset, Monsieur Balmain’s boldly feminine and opulent signature style offered a startling contrast to the utilitarian looks of the day, creating a distinctive DNA for the house, which relied on richly embroidered fabrics, nipped-in waists and longer, often fuller skirts—and quickly transforming the Parisian house into a favorite of both European and Hollywood royalty. Today, Balmain is one of the most sought after brands in the world and is led under the creative direction of Oliver Rousteing.